4 - Ultimately, I don't plan on doing much advocacy for Graviton itself. As the website says, I think we can start by addressing a few market niches where the web isn't doing a good job, and let it go from there. In the cases that we have to mention what Graviton actually is, e.g. to developers, I plan to say it's a JVM based platform. That's more accurate anyway (it's not even written in Java), and it stresses the polyglot nature of the modern platform, and the brand of the JVM is better than the brand of Java.